The benefits of using RFID Jewelry technology in retail are two-fold. Retail store owners have the ability to track their merchandise throughout the store. Customers in turn are able to find the product they want, either online or in the store easily. Other benefit of RFID Jewelry technology includes, being able to understand what products are selling and what products are staying on the shelves. With RFID jewelry technology adoption, sales personnel are also benefited because they can track customer’s purchases and assist them with a faster check-out experience.